Covenant Communications Blog
Project Insider: House of Hope Postcard
House of Hope Orlando is a non-denominational, non-profit organization dedicated to helping troubled teens between the ages of 13-17. As part of their fundraising efforts they are planning a fashion show in the spirit of the great NYC fashion shows during New York fashion week. They needed a postcard designed to highlight the event and provide more information to potential donors. We tasked our design intern Allie with the project – here’s an inside look at what went down:
Project Insider: Bishop Beale
We recently launched a new website for Bishop Beale, an Orlando commercial real estate advisory firm. We outlined the work we did for them in another post but we wanted to highlight some of the back-end functionality we integrated into the site, and showcase how we used Wordpress to extend the user experience. Check out the screencast from our lead developer, Nick Walsh, below.
Project Insider: Bishop Beale from Covenant Communications on Vimeo.
Law of Diminishing Returns
In economics, there is a concept called the “Law of Diminishing Returns.” The law basically says that there comes a point when the amount you put into something becomes more than you actually get out of something. So if you’re running a factory, there will come a time when the number of man hours you put into development of a product will be greater than the product returns to you in sales.
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Realty Website Gets Remodeled
Who they are:
A locally owned and operated commercial real estate advisory firm, BishopBeale specializes in the Central Florida market, offering its clients decades of local experience and honest advice.
Why they came:
Combining 40 years of experience, Billy Bishop and Mike Beale joined forces last year to offer Orlando local expertise, unrivaled customer service, and successful strategies to take their clients’ commercial investments to the next level. But they needed a marketing partner who could help them do the same for their own business. Enter Covenant. As a full-service marketing firm, we set to work, scoping out the details of a marketing plan that would develop their brand, message and website, and the individual elements of each that would be used to best deliver them to their target audience.
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Congratulations Coach Mark
There’s a lot of bonding that occurs during a Monday morning 8am press check. We’ve found more than a great printer in Mark Mills, we’ve found a friend. He understands how much attention to detail the Covenant team gives to our client’s print materials. Mark will come to the office to have an in-depth discussion about the perfect shade of green. We appreciate that. But we also look forward to hearing about the success of the soccer league he coaches. Mark is a sports lover who is sharing his passion teaching young girls and boys soccer. Congratulations to the LadyBugs who won 10-0 in the finals and according to coach Mark played their best game ever. The boy’s team (pictured) took second place. And, Mark’s comment to the whole thing: “I love being a dad!” We’re a couple weeks early, but … Happy Father’s Day Mark!
Project Insider: Serenity Towers
Brothers Christopher and Michael King are the driving force behind Elevation Financial Group, a consortium of companies specializing in real estate investment and property management. It’s been our privilege to help this growing company create an online brand strategy and design a total of four websites. We’d love to share how we created a unique design for the property Serenity Towers while integrating it as part of the overall family brand.
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The Rise of E-Print
The iPad. Kind of a big deal, wouldn’t you agree? At this time of this writing, Apple has sold over a half-million iPad devices, along with millions of apps and e-books on their new iBooks platform. Prior to the iPad’s debut, I wrote an article detailing why I think the iPad will be a game changer. I still agree, and now that we’ve had a chance to see the iPad in action, I believe there will be a major shift in how we consume media. It’s not just about the iPad, it’s about a whole new form of media. The iPad, and other tablet devices will usher in the era of E-Print. I doubt very much that I’m the first to coin that term, but it’s a concept that I think we’ll become more and more familiar with as the years go by. Let’s look at what E-Print is, why it matters, and what we can expect from it.
PR: Covenant Helps Clients Utilize Facebook’s ‘Most Transformative’ Initiative
Orlando, Fla. — At a conference last week in San Francisco, Facebook’s Mark Zukerberg announced his company’s “most transformative” initiative, which will include expanding Facebook’s “Like” button to other popular websites, such as CNN.com, ABC.com and Levis.com.
“This will have a huge influence on consumers, who will now be able to see what their social network of friends ‘Like’ on other sites they frequently visit,” says Justin Ramb, Covenant’s president.