We mentioned in a previous blog that we were honored to be selected as the agency of choice by Health First for a Diagnostic Services campaign. Health First is a hospital system comprised of four hospital facilities on Florida’s Palm Coast. We told you that the campaign would roll out this Spring and well, Spring is here! Here’s a little background into the campaign.
Often times, when someone is prescribed a diagnostic treatment, the doctor fails to tell the patient that they have an option as to where they receive the service. For centuries, we’ve been trained to “follow your doctor’s orders.” So, we do. And what’s wrong with that… sometimes nothing, and sometimes everything. Not all diagnostic centers are created equal. Not all centers boast state-of-the-art technology, five convenient locations, experienced staff, night and weekend appointment availability, and a full hospital system on stand-by if anything should arise. Health First Diagnostic Services does!
Nothing says fun and carefree like going in for a diagnostic service. Oh the joy of MRIs, CT Scans and Mammograms! Ok, all kidding aside, diagnostics are a serious topic but they got a bad rap. Occasionally diagnostic check-ups are about illness and obligation, but more often than not, they’re about health and prevention. The campaign concept is embodied in the tagline, “My choices define my life” and focused on the choice patients have in selecting a diagnostic center and the ability to live life to its fullest knowing that your health is in good hands. Each patient has the choice and the right to choose the best in diagnostic centers. When it comes to being the best in Brevard County, Health First Diagnostic Services goes unrivaled.
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