A locally owned and operated commercial real estate advisory firm, BishopBeale specializes in the Central Florida market, offering its clients decades of local experience and honest advice.

Why they came:

Combining 40 years of experience, Billy Bishop and Mike Beale joined forces last year to offer Orlando local expertise, unrivaled customer service, and successful strategies to take their clients’ commercial investments to the next level. But they needed a marketing partner who could help them do the same for their own business. Enter Covenant. As a full-service marketing firm, we set to work, scoping out the details of a marketing plan that would develop their brand, message and website, and the individual elements of each that would be used to best deliver them to their target audience.

What we did for them:

We kicked off the project by meeting with Mike, Billy and their marketing director, Caroline Miller. We asked them thought-provoking questions to determine what they were looking to accomplish, how they planned to do it and how they wanted to be perceived by the public. They wanted a logo and brand identity design that would establish them as the one-stop shop for all of their clients’ realty needs. Although they wanted to maintain their strong local roots, they also wanted to show that they have the expertise to branch out on a national level. So we set out to do just that through the development of the following:

• Brand Identity: Before beginning the project, we asked Mike and Billy to fill out a creative brief, with a series of questions that would help us narrow in on what they were looking for. They wanted something contemporary and current, but that would still look professional. We met with them in person to discuss their answers and to make sure we were heading in the right direction. From there, we were able to present them with 20 logo concepts, from which they chose one to make revisions to. After arriving on a final logo, we incorporated it into a brand board, so that the client could see how it would look built out into several of their key pieces, like a brochure or a realty sign. Next, we built out stationery and e-signatures, so that the look and feel of the brand would be used consistently in everything they sent out to the public. We then outlined all of these pieces in a brand book, to assure that the brand rules are followed company wide and put everyone on the same page.
• Message: Now that we had the look and feel of the brand established, we still needed to nail down a message that would explain clearly and concisely who they are and what they do. And who better to answer those questions than the principals of the company themselves? So we conducted interviews with Mike and Billy, asking them questions that would define why BishopBeale isn’t just a real estate advisory firm in Orlando. It is the real estate advisory firm in Orlando. After coming up with a clear message that everyone was happy with, we turned this basic information into a one-page sales sheet that they could hand out to current or potential clients.
• Web: We started by thinking through the navigation, and creating a blueprint of what we thought the architecture of the site should look like. We reorganized the content, placing the “Properties” page first, since selling and leasing properties is the driving force behind their business. For each property, users can view an image, description, PDF, and a map of where it’s located. Putting ourselves in the shoes of the user, we wanted to put all of the information they’d be looking for right at their fingertips. Since a homepage is the doorway to any website, we wanted to set a good first impression right from the start. So we created cool features and effects, like making the “b” icon in the logo bounce when you mouse over it. Or adding a “b” symbol in the navigation that indicates which page you’re on. And, to make sure the content never gets stale, we added a featured property and testimonial section that would generate new content every time you hit refresh.

To solidify BishopBeale as a leader in its industry, we wanted to take things one step further. So we created a map that could be viewed from the homepage to show users the location of every available property by category. It even gives users a short description of each when you click on a pinpoint.

Check out the live site at http://www.bishopbeale.com

“We just have a passion for the work and get a big kick out of receiving this honor,” says agency president Justin Ramb. Ramb also serves as principal creative director for this marketing communication agency located in downtown Orlando. “Peer recognition is indeed a compliment and I congratulate all the 2010 winners,” said Ramb.

Covenant Communications was recognized for its work in newspaper advertising, radio spots and direct marketing campaigns.

Covenant Communications partners with its clients to deliver compelling communications across all media, including broadcast, print, direct and interactive. Since 2002, Covenant has been making businesses successful through Marketing Communications, Branding and Design, Web Design and Web Development, and Online Marketing services. Visit www.covweb.com for more information.

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The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising and administered by the advertising industry for the industry. The American Advertising Federation conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts.

However, “new” sites only stay “new” for so long. And with the start of the New Year, we decided it was time for Imagine to make some big changes. We brainstormed ways to not only make the design more contemporary, but to also make it more user-friendly. Within just a few clicks, we wanted users to be able to find the tour information they wanted, from itineraries and what to pack to pricing and departure dates. We also created pages just for tour hosts, and another for individuals, providing them with a quick snapshot of everything they need to know before venturing on their journey.

The site’s design also underwent a major facelift, but we still kept the focus on its biggest selling point: Its breathtaking photographs. We took a landscape picture of Greece and faded it in the background of the homepage, and added rotating images on top of it with fun facts about each country where the picture was taken. We also added rotating flash World clocks on the homepage, which tell you what time it is in Los Angeles, Chicago, Athens and Israel … in case you were wondering. And for those that like to be their own personal tour guide, we added the capability to watch video clips taken on the tours, as well as to enjoy photo galleries from each tour.

The Imagine site is the second best way to get acclimated with a country, second only to visiting it yourself. Imagine riding in your own personal gondola underneath the bridges of Venice, taking in the sights, sounds and scents. But you don’t have to imagine it. Bring your own travel experience to life by visiting ittworld.com.

“The enthusiasm Billy and Michael have for their new company is a good match for the passion Covenant has about our work to build brands” says Justin Ramb of Covenant. Covenant Communications believes that strong marketing is built from an integrated approach that includes every aspect of communications, from identity and advertising to interactive applications and branded online environments. You can view samples of our work for BishopBeale at our portfolio.

Based in downtown Orlando; Covenant partners with clients to deliver compelling communications across all media, including broadcast, print, direct and interactive.
Covenant Communications helps businesses nationwide define and create brand identity, communication strategies and quality marketing vehicles. Since 2002, Covenant has been making businesses successful through Marketing Communications, Branding & Design, Web Design & Web Development, and Social Media services. For more information, visit our website.

That’s the size of the new building banner Covenant created for FPCO with its web address and the words “seek, share and serve” printed on it from its vision statement. In 2005, FPCO adopted its vision statement with a focus on three key initiatives: to seek to know and worship God, share His eternal love, and humbly serve a broken world. Almost four years since the statement had been drafted, it was in desperate need of revisiting. So the leadership at FPCO sought out ideas for how to get people talking about it again.

Luckily, bold statements are Covenant’s specialty. We narrowed the vision statement down to three key words—seek, share and serve—and assigned an icon to each one. Then we placed the icons in a prime location, at the very top of FPCO’s welcome center.

Within days, people were buzzing about the icons and the sign, both members and non-members alike. After seeing the banner, FPCO member and former infantry captain Michael Waldrop was even inspired to incorporate the three key words into a speech he gave to the City of Orlando.

Both the words and the banner have left a lasting impression on the Orlando community. They act as a call to action, and also as a daily reminder that we were each put here for a very specific purpose: to seek, to share and to serve.

At Covenant, we have a soft spot for those who serve others. Recently, we partnered with Steve Paquet to produce new display boards, in English and Spanish, to help the Senior Resource Alliance continue to inform seniors, their caregivers and family members about their services.

The mission of the Senior Resource Alliance is to enable elders to age with independence and dignity in the setting of their choice. Man, that’s a good friend. Check them out at www.sraflorida.org.

In honor of the national holiday, we’d like to pay homage to two of our most patriotic clients, Marnie and Michael Waldrop. A former U.S. Army Captain, Michael was injured in the 2006 Battle of Panjwai in south Afghanistan, while leading his unit to liberate and hold an area occupied by Taliban Fighters. He has since recovered and returned home to his wife and two children, but has not forgotten the troops still fighting. For that reason, Michael founded Blue Cord Construction Inc., which specializes in design-build, construction management and general construction, and takes on projects that benefit soldiers and employ veterans.

As a military wife, Marnie understands all too well the challenges a soldier’s family faces as well. She started the Christian community Web site www.lifeisabattle.org to encourage and link those who are struggling with one another. It allows users to post their prayers and testimonies, as well as respond to other users’ posts. She hopes the site will act as a resource for everyone, especially military families, in need of support during trying times.

We hope Michael and Marnie’s initiatives to honor those who have served and those are still serving inspire you just as much as they have inspired us. As we celebrate this July 4, we’ll definitely be thinking about those who have sacrificed and fought to make this country what it is today—a place where anything is possible if you have a dream and the drive to accomplish it.

Orlando Health is one of Florida’s most comprehensive healthcare networks and they’re also one of our super cool clients. Their facilities are comprised of Orlando Regional Medical Center, Arnold Palmer Hospital for Children, Winnie Palmer Hospital for Women & Babies, M. D. Anderson Cancer Center Orlando, Dr. P. Phillips Hospital and South Seminole Hospital. Orlando Health works hard to stay on the cutting-edge of medicine and they work with us to keep them on the cutting-edge of web technology.

Last year, we were given the privilege of assisting Orlando Regional Healthcare in making the transition to their new name, Orlando Health. We updated each of the facilities’ logos, color schemes, photos, text and Flash mastheads. This year we were honored to help them establish a more permanent and sustainable web presence as Orlando Health.

Each of the 6 facilities’ sites, the main Orlando Health site and the Media site, were given a complete overhaul on the front-end (the side the user sees) and the back-end (the side the administrator uses to maintain the front-end).

On the front-end, the sites were upgraded from a screen resolution of 800×600 to 1024×768. This change opened up the layout and instantly made the pages feel less cluttered. Imagine keeping the furniture in your living room, but increasing the space by about 30 percent. That’s essentially what we did. Each website kept the content from the previous site, but was arranged in a bigger and more open space. We also created all new Flash mastheads to fit the new, wider pages. Each of the facilities has their own masthead to set the tone for that site. All of the banner ads, footers, and other design elements were updated as well.

Most users won’t be able to put their finger on some of the other front-end changes, but they’re reaping the benefits. Search results are more tailored. Sub-navigation is easily recognizable, expandable and collapsible. Important news and features are displayed more prominently. Users can access the other facilities’ sites from multiple locations. In a word, the new sites are just plain… friendly.

On the back-end, the content management system was created from the ground up with the latest and greatest platform. Pages can be easily updated, sent for internal review and approved. Banner ads can be set to expire and auto-filled with the next banner ad in cue. Navigation can be reordered with the click of a mouse. The content management system was custom-built to suit the needs of Orlando Health now and grow with them as they grow.

Can you do all that iPhone 3G S? I didn’t think so. (but for a phone, you’re pretty rad, so I’ll keep ya around)

A few ways we helped spiff up their site was we took their current content and reorganized it to make it more user-friendly while also updating their content management system. We modernized the look of the site and even used pictures of some of their patients for the Flash homepage banner. We feel like, as Covenant Communications has grown and matured through the years, Interlachen has been right there with us. We are proud to unveil their newly updated Web site and hope you’ll be seeing more Interlachen/Covenant collaborations in the future.

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