How Long Does An Idea Take
Whatever time you are allocating to put thought to paper is likely not enough. If you are penciling in a few minutes here and there to write, then you are short-changing the outcome. A good idea takes time to develop. Creating content for your business should be treated like a fine red wine…given time to breath. Whether you writing a newsletter article, brochure content or even a simple tag line – plan to give it a rest for at least 24 hours. You will be surprised at what jumps off the page with a fresh perspective. Go ahead, give yourself permission to schedule the time it takes to create a message worthy of your business.
7 Proofreading Tips
- Don’t be the sole proofreader of your own writing.
- Minimize distractions and interruptions.
- Always proofread a printed version.
- Force yourself to slow down and concentrate.
- Don’t try to find every mistake in one pass.
- Proof any text in all caps separately and more painstakingly.
- Read through each time looking for something different:
- Typos and misspellings
- Easily confused words (e.g., “to” for “too” and “your” for “you’re”)
- Ambiguity
- Inconsistencies
- Formatting problems
- Factual errors