If We Were In the Hospitality Industry…
As we mentioned in our previous post, over the next several days we’ll be living vicariously through different businesses to show how we might use social media to help connect with our customers and grow our business.
Next up is the hospitality industry. If we were a hotel, spa, golf course, or any hospitality-oriented business, here are a few things we would do:
- We’d set up profiles on Twitter and Facebook and post information about locations and services we provide.
- We’d invite interaction on these profiles from customers at those locations or using those services.
- We’d post pictures and videos from various locations or from our facilities.
- We’d set up customer services channels and invite our customers to post feedback, reviews, and suggestions.
- We’d offer specials and deals to customers through location-based applications such as Foursquare.
- We’d integrate with existing travel applications like TripIt and Dopplr to help customers better plan their vacations or experiences and integrate this with major platforms such as Twitter and Facebook.