If We Were Service Providers
As we mentioned in this post, this post and this post, over the next several days we’ll be living vicariously through different businesses to show how we might use social media to help connect with our customers and grow our business.
Next up is the services industry. If we were service providers (mechanics, plumbers, consultants, etc), here are a few things we would do:
- We’d provide better information, to present ourselves as experts, but also to help our customers take more ownership on how to fix things and keep things maintained.
- We’d set up customer service channels through Twitter and Facebook to help provide a better and more consistent response to our customers.
- We’d offer coupons and specials to our followers and friends.
- We’d set up an “emergency” channel on Twitter or Facebook where customers can contact us or report issues.
- We’d set up profiles on major and niche review sites and invite our customers to post reviews. We’d monitor conversation about our company and make sure we respond to any negative feedback.
- We’d create DIY videos and articles and post to YouTube, Vimeo, Twitter, and Facebook. Or we’d link to various DIY resources on a regular basis.