Here are 5 ways to do just that: (1) Fresh content; (2) Social content; (3) Interaction; (4) Easy to share; (5) Syndication. Some things about marketing never change, but undeniably the Web has redefined how we execute it. For example, we all know the power behind a personal referral or word-of-mouth. Just this morning my neighbor, Jennifer, was talking about how unhappy she was with her Vet. I love my Vet, Dr. Kimberly Lee by the way, and was only too happy to give my neighbor the phone number. Jennifer said she remembered hearing someone else mention this Vet Clinic, so now with my endorsement she was going to make that phone call today. If you move this scenario online where “neighborhoods” are centered on common interests, then volia, you have Social Media driven brand word-of-mouth advertising. With an online marketing strategy, you will definitely see results. If you’re interested, let’s have coffee and talk.
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