Covenant Communications Blog
Facebook “Fishing”?
While we’re still trying to wrap our heads around all of the new Facebook features announced at the recent F8 conference, one thing that has caught our attention in a negative way is the potential for phishing. The new Facebook “Like” features are pretty cool, and it’s even more cool how you can deploy these across websites, blog posts, etc. As you can see in the image we’ve integrated this new feature into the Covenant website. So when you’re logged into Facebook you’ll see all of the friends who have “liked” that particular page or piece of content – but when you’re not logged in, you’ll see something like the image below.
So what’s the big deal? Well, what’s to keep hackers, phishers, and other ne’er-do-wells from creating a pop-up window that looks exactly like Facebook’s window? Once you enter your username and password, they would have all the info they need to comprise your identity on Facebook. You’d be able to tell by looking at the URL, but for the average user who doesn’t know enough nor care enough to pay attention to the URL, this could be a very dangerous issue.
Plus why doesn’t Facebook use a secure URL instead of just an open one?
Maybe we’re making mountains out of mole hills, but it sure does seem like this is prime phishing grounds for those who seek to pray on the unsuspecting.
Covenant Takes 3 Addy Awards in 2010
Orlando, Fla. (April 16, 2010) –Covenant Communications has been recognized by the American Advertising Federation with three Silver 2010 ADDY® Awards in creative excellence. Covenant’s ADDY® accolades were the result of creative projects in the healthcare industry which were recognized by the AAF – Space Coast chapter. The annual event honors the talented advertising professionals whose work appears in Florida’s Space Coast.
AP Stylebook Changes Web site to ‘website’
Web site. Wait, website. Or is it Website? Since I started working at Covenant more than two years ago—much to my new coworkers’ dismay—this became a daily topic of discussion. At the time, according to the AP Stylebook, it was actually Web site, although no one at my office really understood why … or cared. They slept perfectly fine at night either way. But, as a journalism major and English enthusiast, the AP Stylebook was my Bible. And you don’t question the Bible. It mattered to me and, therefore, I made sure it mattered to them.
Now, after years of hard work, changing my co-workers’ proposals, e-mail drafts and ad copy from “website” to “Web site,” the AP Stylebook has officially changed the word to “website.”
And, sadly, I am forced to put away my red pen and officially retire as the “Web site” Police. But before I do, I’d like to take a moment to remember the good times. When politicians were honest, gas was cheap and website was “Web site.” So here’s to you Web site entry in the AP Stylebook. You had a good run while it lasted. And you may be replaced, but you will never be forgotten.
Happy Anniversary
This Thursday, April 8, marks the second anniversary of my first day at Covenant. It seems like just yesterday when I walked through the glass doors engraved “Covenant Communications” for my interview, and was introduced to a world of Wii tennis, Double Bubble and debauchery that I would not soon forget.
“What do you think of BBQ?” one of the senior account executives asked in the beginning of my second interview.
“I like Sonny’s salad bar,” I replied. She grimaced and shook her head, as though I answered her incorrectly.
“We’re going to have to work on that,” she replied. “BBQ is a staple around here.”
If We Were Service Providers
As we mentioned in this post, this post and this post, over the next several days we’ll be living vicariously through different businesses to show how we might use social media to help connect with our customers and grow our business.
Next up is the services industry. If we were service providers (mechanics, plumbers, consultants, etc), here are a few things we would do:
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How Long Does An Idea Take
Whatever time you are allocating to put thought to paper is likely not enough. If you are penciling in a few minutes here and there to write, then you are short-changing the outcome. A good idea takes time to develop. Creating content for your business should be treated like a fine red wine…given time to breath. Whether you writing a newsletter article, brochure content or even a simple tag line – plan to give it a rest for at least 24 hours. You will be surprised at what jumps off the page with a fresh perspective. Go ahead, give yourself permission to schedule the time it takes to create a message worthy of your business.
The State of the Internet in 2010
JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.
Project Insider: Imagine Tours & Travel
When the Imagine Tours & Travel website first launched in 2006, the vibrant images on its homepage alone were enough to make you stop what you were doing and book the next flight to wherever that photo was taken. The site did a great job of showing—rather than telling—users why they should make the trip to see the Coliseum in Rome or the sunset in Israel first hand.
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If We Were A Ministry or Non-Profit
As we mentioned in this post and this post, over the next several days we’ll be living vicariously through different businesses to show how we might use social media to help connect with our customers and grow our business.
Next up are ministries and non-profits. If we were a ministry or a non-profit organization, here are a few things we would do:
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PR: Covenant Creates New Brand Identity for BishopBeale
Covenant Communications’ marketing expertise was needed by William Bishop, of Bishop Realty & Development, and Michael Beale to launch their new commercial real estate company, BishopBeale, whose gross revenues are expected to exceed $2,500,000 annually. Covenant Communications provided a full array of marketing communications services from strategic message development for announcing the merger to designing the new brand logo and collateral material. Read more ›