Covenant Communications Blog
PR: Covenant Creates New Brand Identity for BishopBeale
Covenant Communications’ marketing expertise was needed by William Bishop, of Bishop Realty & Development, and Michael Beale to launch their new commercial real estate company, BishopBeale, whose gross revenues are expected to exceed $2,500,000 annually. Covenant Communications provided a full array of marketing communications services from strategic message development for announcing the merger to designing the new brand logo and collateral material. Read more ›
Social Media & Customer Service
I shipped a package via FedEx yesterday. Received an email with my tracking number and then a confirmation the package was delivered. Our client was relying upon me to get those designs delivered to her outside of Chicago on time. And, FedEx couldn’t have done a better job on the customer relationship front.
So I was interested when I ran across an article by FedEx’s global communications manager about managing customer relationships through social media. Matt Ceniceros said:
“Social media allows a large company like FedEx to act like a small company – interacting with customers in a personal, immediate way.”
I got a kick out of the big guys envying the strong relational connections possible with a smaller business.
According to stats reported by Matt Ceniceros of Fed Ex, 6 in 10 small businesses use social networks to answer customer questions. Social media networks allows companies, big and small, to gather information about feelings, perceptions, reactions and customer sentiments.
Wouldn’t it be great to have a finger on the pulse of your customer base? Social media can provide that.
If We Were In the Hospitality Industry…
As we mentioned in our previous post, over the next several days we’ll be living vicariously through different businesses to show how we might use social media to help connect with our customers and grow our business.
Next up is the hospitality industry. If we were a hotel, spa, golf course, or any hospitality-oriented business, here are a few things we would do:
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If We Were a Restaurant
Social media is the ongoing, interactive conversation you are having with your customers. For many, social media is a hard concept to grasp. Harder still is how to practically apply social media strategies to your business. Over the next several days we’ll be living vicariously through different businesses to show how we might use social media to help connect with our customers and grow our business.
First up, the restaurant industry. If we were a restaurant, or any food-service business, here are a few things we would do:
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The Apple iPad is a Game Changer. Here’s Why.
This isn’t a comprehensive guide to the Apple iPad – there’s already one of those.
This isn’t an article about iPad’s limitations – though there are many.
This is an article about why everyone should care about the Apple iPad. Love it, hate it, disappointed by it, or ready to buy it, the bottom line is Apple has created a product that will help usher in a new form of information experience. The iPad doesn’t have everything (some would argue it doesn’t have anything), but it’s clear that the way we consume information and media is evolving, and the iPad is a first draft of where we’re headed.
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What to Expect in 2010 – Part 3
2009 was so last year. In the ever-changing world of online marketing and social media, the trends and best practices of 2009 are quickly becoming things of the past. So what do we have to look forward to in 2010? Here is part three of a three part series detailing what we feel deserves to be watched in the next year. In this post we’ll talk about the last two trends to keep an eye on, Location applications and Privacy.
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What to Expect in 2010 – Part 2
2009 was so last year. In the ever-changing world of online marketing and social media, the trends and best practices of 2009 are quickly becoming things of the past. So what do we have to look forward to in 2010? Here is part two of a three part series detailing what we feel deserves to be watched in the next year. In this post we’ll talk about the next two trends to keep an eye on, Mobile Marketing and Information Filters.
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26 Miles, 26-Degree Weather
One of our Account Executives, Kristin Davis, recently completed the Disney Marathon. Here’s her story…
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What to Expect in 2010 – Part 1
2009 was so last year. In the ever-changing world of online marketing and social media, the trends and best practices of 2009 are quickly becoming things of the past. So what do we have to look forward to in 2010? Here is part one of a three part series detailing what we feel deserves to be watched in the next year. In this post we’ll talk about the first three trends to keep an eye on, Real Time, Conversational Marketing, and Social Media Optimization.
Read more ›