Orlando, Fla. — At a conference last week in San Francisco, Facebook’s Mark Zukerberg announced his company’s “most transformative” initiative, which will include expanding Facebook’s “Like” button to other popular websites, such as CNN.com, ABC.com and Levis.com.
“This will have a huge influence on consumers, who will now be able to see what their social network of friends ‘Like’ on other sites they frequently visit,” says Justin Ramb, Covenant’s president.
For example, if someone decides to “Like” a T-shirt on Levis.com, this action will be shared both on the brand’s site and on Facebook as well.
This will also have a big impact on the way businesses market their products to consumers, helping them better understand their customers’ preferences and buying patterns, Ramb explains.
A full-service marketing agency, Covenant has launched successful social media campaigns for clients on platforms such as Facebook, Twitter and YouTube, establishing a relationship between businesses and their consumers. Also specializing in design, print and Web, Covenant plans to incorporate this new Facebook initiative into their custom Web designs for clients.
Share on Twitter Share on Facebook Bookmark on Delicious Share on Digg“This is a huge opportunity for businesses to market directly to their target audience, and redefine their products and services based on customer feedback,” Ramb says. “This opens a new door for marketing.”