Project Insider: House of Hope Postcard
House of Hope Orlando is a non-denominational, non-profit organization dedicated to helping troubled teens between the ages of 13-17. As part of their fundraising efforts they are planning a fashion show in the spirit of the great NYC fashion shows during New York fashion week. They needed a postcard designed to highlight the event and provide more information to potential donors. We tasked our design intern Allie with the project – here’s an inside look at what went down:
1. The client had a lot of copy and logos to go into the design, and they also had an idea of what they wanted the postcard to look like.
2. A couple ideas came to mind when beginning the process of designing the house of hope postcard: Fashion week, fashion magazine layouts, 1950’s fashion illustrations and femininity.
3. After thinking over which direction to go and playing around with a couple of different designs…
I realized that I wanted to try to make the type the center piece of the design, so I started to explore and stack different typefaces. I used some of the elements that I found in the example pieces given: such as the bold headings, dotted lines and the pink and black coloring.
4. I wanted to find an illustration/photo that conveyed “fashion” and reflected the inspiration pieces given. I also wanted to suggest a youthful feeling since the show was being put on by young adults.
5. Designing the back of the postcard was a little more challenging and went through the most revisions. I didn’t just want to list all the information that was given, but somehow carry over the illustration used on the front of the card. I found similar illustrations that would help characterize the sponsorship donations.
6. Luckily for me, most of the revisions that were made to the postcard were to adjust the information/logos given by the client.
7. The final renderings of the illustrations were dropped in and the sizing was adjusted a bit… and voila!
