Project Insider: Orlando Health Videos
Who they are:
Orlando Health is a private, comprehensive, not-for-profit healthcare network based in Orlando, Fla.
Why they came:
Orlando Health wanted to create a series of videos that would educate the community on different health topics, and generate awareness of its services and offerings. Our goal for the videos was to help humanize the organization, and to give the community an authentic feel of who the organization is and the quality of care they provide to patients.
What we did for them:
In just three days of filming, Covenant shot footage for more than 70 high-definition videos. Covenant worked closely with the Orlando Health physicians and team members to address health topics that included everything from stroke treatment to obstetrics. The videos all featured real medical experts and team members from Orlando Health with first-hand knowledge on the subject matter. Some videos addressed warning signs for a condition, others looked at medical processes and what patients should expect to experience. This will be especially useful to new patients, to help ease their anxiety about an upcoming treatment or procedure.
These videos have contributed to Orlando Health’s overall social media success, providing useful resources and tools to the more than 6,000 people who are a part of its social media network. They are displayed throughout Orlando Health’s website and its social media platforms, such as Facebook, and have been an excellent resource used by physicians, staff and patients. And they also provide Orlando Health with the opportunity to speak directly to their audience and gain feedback, to help keep them on top of their game and a step ahead of the competition.
Check it out for yourself at facebook.com/orlandohealth or youtube.com/orlandohealth.
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