Tea and Tweets Bring Personality
Afternoon tea with scones, Wimbledon Tennis Championship and those awesome hats the policemen called “bobbies” get to wear—all great English traditions. But, the UK is not just the land of castles and knight tales. Check this out.
A few days ago Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills released a Twitter strategy for the British Government. He advises ministers to avoid “pointless content” but instead to “provide an informal, ‘human’ voice of the organization”.
You know, he’s right. Just relax with a cup of tea and use your voice to help give dimension to your brand’s personality. Twitter is a social media marketing tactic that builds a consumer connection to your brand.
blogs.cabinetoffice.gov.uk/digitalengagement
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