What’s in a Typeface?
If you live near an Ikea, like I do, you can’t help but go in occasionally and check out this value-based home store. And, as you look around you won’t just find students and first time home buyers looking for stuff on the cheap. The clean modern styles, quality furniture and fun colors connect with a lot of us – especially in these economic times. The folks at Ikea have noticed the change in their customer base. Understanding that a brand needs to grow with its customers, after 50 years Ikea has changed it typeface from Futura to Veranda. You can see the new look in the 2010 catalogs arriving in homes now. In the scope of things this is a relatively small brand change, but one that has not gone un-noticed.
Font style, colors and imagery are visual elements that communicate your brand instantly. Covenant’s design team excels in creating a brand identity. If it’s time for a little freshening up of your brand, why not give us a call? In the meantime, you might want to head off to an Ikea store and check out the Billy bookcases to give your home a fresh look too.
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