Media buying can be one of the most important elements in your marketing strategy.
You can work hard to create unique, relevant campaigns but if they are not positioned properly they won’t be as successful. The Covenant team are experts at brand positioning, and we have the experience to help define the best media positioning for your specific needs and goals. At Covenant, we offer the same scope of services as larger agencies but without the large overhead. Through our personalized service, and comprehensive plans, we’ll help you optimize ROI and position your brand for success in any market.
- Optimize return on investment
- Position your brand efficiently and effectively
- Share your brand story across a range of mediums
- Experience great service and piece of mind from an experienced team
- Research – In-depth analysis of media properties that meet the qualitative and quantitative parameters of target audience
- Negotiating – Negotiate with the media properties that best meet the client’s objectives based on research findings
- Planning – Assemble a comprehensive media plan based on client’s budget
- Buying – Placing all media orders with the media outlets and controlling all interaction with media representatives
- Traffic – Detailed traffic instructions to all media outlets and mechanical specifications and deadlines to creative agency or in-house marketing department
- Posting – Post analysis of campaign which allows us to match-up ordered spots/ads. If not we will issue make-goods orders and/or credit adjustments to client’s invoices
- Invoicing – Using Strata Marketing tools platform we provide easy-to-read reports for invoice reconciliation and submission for payment in a timely manner
